A coach-built training system.
Your program is laid out in phases, weeks, and workouts. Each phase has a clear focus, and each workout is broken into sections so you know exactly what today asks of you.
Strength training designed for women
Built for her.Stronger by design.
A coach-built strength training system with workout logging, progress tracking, nutrition, coaching, and a member community, all in one app.
Everything you need to train with purpose.
Log every set, with a target to aim for.
Record weight, reps, and effort as you train. Suggested targets and coach cues sit right next to each set, with your previous numbers alongside today's.
Know how each lift should look.
Exercises come with a demo video, why the movement is in your program, and a coach's cue for getting it right.
See your progress, not just feel it.
Track body weight, strength, and measurements over time. Record your PRs and keep progress photos that stay private to you.
Fuel that matches your training.
Get daily nutrition targets and log your meals to see where you stand on calories, protein, carbs, and fat.
Built For Her Score
One number for your training, fuel, and standards over the last seven days.
Lessons
Short lessons sit alongside your plan, so you understand the why behind the work.
Included with Membership and Coaching
Member community
Train alongside other women in the Built For Her member community.
Included with Membership and Coaching
Coach-built, not content-built.
Too many women are handed either generic fitness programs or watered-down versions of training originally designed for someone else. Built For Her was created to be different: a complete strength, physique, and performance system designed for women from the ground up, not adapted to them.
The goal isn't more workouts. It's the structure, progression, education, standards, and coaching you need to understand what you're doing, why you're doing it, and how to keep progressing.
How the system is built
Every training system, phase, workout, exercise selection, progression model, and standard is designed by a coach, grounded in exercise science, biomechanics, progressive overload, nutrition, recovery, behavior change, and years of real-world coaching. Each phase is built to prepare you for the next one. Nothing is random.
- Assess
- Build
- Progress
- Perform
- Sustain
Inside the app, everything is organized as Program → Phase → Week → Workout → Exercise, with defined progression rules, weekly standards, coach notes, and recovery focuses. Exercises are taught from the position that best teaches each movement, based on accurate biomechanics rather than looks alone.
Three ways to train.
Monthly plans. 7-day free trial. Cancel anytime.
App Access
$19.99/mo
Best for self-guided training.
Includes
- Personalized training
- Nutrition tracking
- Progress
- Exercise library
Start free trial7-day free trial, then $19.99/mo until you cancel
Membership
$49.99/mo
Everything in App Access, plus a community to grow with.
Everything in App Access, plus
- Learning Hub
- Community
- Courses
- Education
- Challenges
Start free trial7-day free trial, then $49.99/mo until you cancel
Coaching
$249/mo
Everything in Membership, plus a coach in your corner.
Everything in Membership, plus
- Dedicated coach
- Messaging
- Weekly check-ins
- Program adjustments
- Accountability
Start free trial7-day free trial, then $249/mo until you cancel
Subscriptions are billed monthly and renew automatically until canceled. Cancel anytime from Profile → Manage Membership; cancellation takes effect at the end of the current billing period.
How coaching works.
Choose the Coaching plan
Start from the pricing page. Every plan begins with a 7-day free trial.
Train and check in
Follow your program, log each session, and complete your check-ins so your coach can shape what comes next.
Message your coach
Ask questions and stay in contact through in-app messaging.
Send form checks
Share a form check from the app so your coach can review your technique.
Questions, answered.
What is Built For Her?
A strength training system designed for women: a coach-built program organized into phases, weeks, and workouts, with workout logging, progress tracking, nutrition targets, and coaching in one app.
Who is it for?
Built For Her is for adults 18 and older in the United States.
How does the free trial work?
Every plan starts with a 7-day free trial. When the trial ends, your plan renews automatically each month at its regular price until you cancel.
Can I cancel anytime?
Yes. Cancel from Profile → Manage Membership in the app. Cancellation takes effect at the end of your current billing period.
Which plan is right for me?
App Access is for self-guided training. Membership adds the community, Learning Hub, courses, education, and challenges. Coaching adds a dedicated coach. You can change your plan anytime.
What do I get with Coaching?
Everything in Membership, plus a dedicated coach, in-app messaging, weekly check-ins, program adjustments, and accountability. You can also send form checks for your coach to review.
How do I get started?
Pick a plan on the pricing page and start your free trial. Already a member? Sign in.
I have another question.
Email us at team@builtforher.io. We typically reply within 24 hours.
